Facebook, Instagram, Twitter, TikTok, YouTube: These social media platforms have become so pervasive in everyone’s lives. People, especially young people, spend hours online watching videos, reading posts, chatting with friends, looking at photos, doing their shopping, etc. The adoption of social media among older adults is increasing, too.
That is why having a strong presence on social media has become a requirement for all businesses. If a business is not on social media, finding its market would be more challenging.
Marketing using social media is effective and, most importantly, free. Businesses should take advantage of social media to boost visibility, brand recognition, customer engagement, and profits.
However, social media marketing is not easy. Your business is competing with dozens of other businesses to get noticed and there is no one strategy that works.
If you have been using social media platforms for a while now and still have not had any successes, these are the things that you might be doing wrong.
You are Publishing Boring or Bad Content
On the internet, content is king. If your content is good, people will come to you.
Entrepreneurs should invest in professional photographers and e-commerce product image editing services to create photographs that will catch the eye of consumers. If your Instagram and Facebook accounts are filled with photos you took yourself in low-light and using your phone, you will turn people away.
There is nothing appetizing about food that you cannot even see clearly. No one would want to go to a restaurant that is dark and dirty.
If you want people to check out your business, you will need to convince them. That means you will need to give them a reason to get out of their house and visit your store or stop watching a video to browse your online catalog. You will be able to do that by publishing good quality content consistently on your social media pages.
You Ignore Comments from Customers
Social media offers instant access to almost all the brands out there. Consumers no longer have to send an email or make a phone call to complain about or laud a service. They go on social media and post a review on their page or on the brand’s page, send a direct private message, or comment under posts.
When that happens, the business has to respond quickly to avoid earning a bad reputation. Other consumers may see it and be wary of your business.
No matter how damaging a comment may be, deleting it would only make matters worse. The customer will feel censored and unheard.
A negative post from a consumer is a positive thing. It allows the brand to respond and correct their mistakes and turn a customer’s bad experience into a good one by offering a freebie, a discount, or others.
Your Pages are Not Protected
Hackers are trying to take over your account and post content that goes against your company policy, destroying your good reputation. In the past couple of years, more and more brand social media pages are being hacked by individuals and groups with evil intentions.
There are also scammers who pose as brand representatives to worry about. Scammers create fake profiles using a business’ name and interact with your customers. Their aim is to extract sensitive information like credit card details from unsuspecting victims.
These may be used against your business. You should ensure that your accounts are safe by using login information that is hard to crack. To protect your customers from scammers, monitor your comments section, and warn everyone of unauthorized accounts using your business’s name.
Your Posts are Spams
You want your content and your business to be noticed, but your strategy might be hurting you more than it is helping you.
Posting regularly on your social media keep your customers updated, but posting too many photos or announcements is annoying. Using unrelated hashtags so that more eyes could see your post is turning off potential customers.
Moreover, using social media accounts to advertise also would not give you positive results. You should be engaged with your community, like user comments, reply to user questions and complaints, repost positive customer feedback, etc.
Although so many brands are on social media for marketing purposes, consumers do not want to be bombarded with advertisements. They want to interact with people.
Using social media can help businesses grow and succeed, but it takes time. Entrepreneurs should understand how to use these platforms as a marketing tool and get to know their target market. While there is no one strategy that works, knowing your way around social media and what your customers want to see is the key to gaining followers and earning profits online.
