You’re falling behind if your business isn’t on social media yet. Over 80% of the population use at least one social media platform in the U.S. alone. And 55% of them learn about brands through social media.
However, working on your online presence doesn’t end at creating social media pages. You also have to receive substantial engagement. It means your posts should get countless views, likes, comments, and shares.
Without enough engagement, you can’t optimize your brand’s online presence. Moreover, social media engagement is crucial for optimizing your website. If search engines don’t detect enough attention from your content, your website can’t rank high on results pages. As such, users may not find your website when they make a search using a keyword relevant to your brand.
That said, here are some strategies that can improve your social media engagement:
1. SMART Goals
If your reason for going on social media is to join the bandwagon, you might have a problem. Businesses must always have a goal before taking action. Social media may seem trivial, but you should also have a social media plan as companies run on online data now.
SMART goals can help you start such a plan. It is a decades-old concept, but it’s still helpful in today’s marketing, particularly social media. SMART stands for:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
An example of a specific goal is identifying the social media platform you should use and why. For instance, you chose Instagram because your target audience is active there. To ensure that you’ll get enough engagement, you should also determine your content’s response rate on Instagram.
Measurable goals refer to the numbers. The response rate is one of them. They also include view counts, the number of people searching for a particular keyword, and all factors in SEO analytics.
Achievable is another term for realistic. Hence, it means your business can accomplish those goals based on your available resources. For example, if you don’t have the budget for sponsored posts, you can’t expect your content to reach people who don’t follow you. Instead, you should only focus on your followers and how they would respond to your content.
Relevant goals mean knowing that your social media presence will impact your audience, so it’s therefore relevant. And finally, time-bound goals are your content targets. They answer questions like, “How much worth of sales should the content generate in one month?”
SMART goals provide a definite purpose for your social media posts. It allows you to dodge the trap of posting aimlessly.
2. Headless CMS
Today, consumers don’t use only a single mobile device. Instead, they own multiple mobile devices and sync their data on all those gadgets. For that reason, your content should be compatible with various devices, such as laptops, smartphones, and smartwatches.
Headless CMS implementation can help you in that regard. It streamlines the development cycle of your website. As a result, you may no longer use different content management systems for each mobile device. You can post an image on your website, and anyone who sees it will view the photo in its best quality, regardless of the device they are using.
Note that a headless CMS isn’t the same as a traditional CMS. A traditional CMS is like a generic platform that can edit and modify your content. But it doesn’t optimize its compatibility with all types of mobile devices.
3. Playlists and Podcasts
Spotify, Apple Music, and Apple Podcasts are also considered social media platforms. In fact, they are more intimate and authentic than other platforms because they don’t share photos or videos. They allow their users to focus on their interests without looking at what their peers are checking out.
For that reason, creating playlists for your brand can help you connect better with your audience. For instance, if you sell beauty products, you can create a playlist consisting of self-love songs. That way, your audience can remember your brand every time they hear those songs.
As for a podcast, it’s not always necessary to create it. If it’s irrelevant to your brand message, you may skip it. But you can sponsor other podcasts instead. For example, if most of your audience follows a particular podcast, you may sponsor an episode of it so that you can reach out to your audience through a different channel.
These ingenious strategies can help you nail your social media game. Remember to stay updated about trends so that your content will always be relevant. Post as often as you can because the algorithm favors the most active brands on social media.
