Consumers are becoming increasingly dedicated to making a difference by going green. With all the environmental issues we face nowadays, people are now attempting to lend a helping hand in saving the earth. Consumers are also expecting businesses to do the same and start going green. Firms themselves are now realising the importance of appealing to consumers who are much more green conscious.
With more consumers being eco-conscious, businesses are following suit. Now the question remains. How can businesses reach-out and attract eco-friendly clients into patronising their brand?
Be specific when marketing your brand as a green biz
Some businesses think that labelling themselves as eco-friendly brands is enough to draw their client’s attention. However, it is essential to take note that any consumers these days are wary of corporate spin. Merely calling it green is not enough to grab their attention. Show and tell what steps you make that positively impact the environment. Tell your story of why you choose to go green. Show proof that all your green claims are real.
Get creative when packing your products
Packaging is among the top sources of plastic waste. This is why you should rethink how they pack and distribute their products. Use the least amount of plastic and harmful materials. If you can, resort to boxes and paper packaging. If you own a retail store, choose an eco bag instead of the usual plastics. This way, you get to live up to your claims as a sustainable business.
Think about the quality
There is no point in marketing your brand as eco-friendly if your offerings are not of good quality. Consumers may be eco-conscious, but it doesn’t mean they no longer care about the value. You may use eco-friendly material, but if customers can’t get what they paid for, you won’t stay in business for long. Never sacrifice quality just to keep up with the hype.
Use the internet in reaching out to green consumers
According to Research Gate, the more eco-conscious the consumer is, the heavier they use social media. If you reach out to your clients on social media, you’re likely to score some success. Make sure your website showcases your effort to go green. Give your target audiences a reason to believe you are a genuine green business.
Divert your waste into recyclables
We produce millions of tonnes of waste each year. Businesses are the top producers of waste. By converting your trash into recyclables, you get to help in solving the waste problem. Consider a recycling program where you get to divert your waste into reusable items. You can also sell recyclables to other sustainable businesses. Make sure to include this in your story, and you’re sure to gain the attention of consumers.
Deciding to turn your business into a sustainable one may not be easy, but it is not impossible. By reshaping your biz into an eco-friendly brand, you get to gain a positive public response and position yourself as a progressive company. You even enjoy legal and tax advantages.
